NATIONAL INSURANCE ACADEMY
P593 –PROGRAM ON DIGITAL MARKETING (LIFE)
Digital Marketing is making a big
impact on all businesses and insurance is no different. People adopting to new
technology and ability of companies to leverage it is the new benchmark.
The marketplace has turned
‘virtual’ and the technological developments are catching up with this shift
in the marketplace. The tendency to avoid intermediaries using comparison sites
and to take decisions based on peer reviews is the ‘new normal’. New age
marketing is about marketing in the emerging dynamic scenario.
The rapidly evolving fintech
industry is changing the traditional ways of doing financial business and their
marketing efforts are primarily in the virtual world.
The covid pandemic has greatly
accelerated the process of adoption of digital marketing by all the companies
belonging to every sector of economy. Life Insurance Industry is no exception to
this trend which is expected to continue in some form post-pandemic.
An introduction to the concepts
of new age marketing and practices
of using social media marketing
implementing and evaluating a digital marketing campaign.
media and Customer engagement
Fintech and Insuretech scenario
of Covid-19 Pandemic
in the listed environment
Trends in Life Insurance Marketing
in the listed environment and Emerging Trends in financial markets and
& Social Media marketing
marketing campaign & its evaluation
buying behaviour with changing digital landscape.
Digital landscape for customer engagement
analytics and predictive marketing
security & integrity
Chain, Big Data analysis, AI/ML
Managers/Divisional Managers other than officers in the Direct Marketing
Department to be nominated by HRD Depts. of Zonal Offices and Central Office of
LIC of India.