NATIONAL INSURANCE ACADEMY

PUNE

P593 –PROGRAM ON DIGITAL MARKETING (LIFE)

(2022-23)

Background:

Digital Marketing is making a big impact on all businesses and insurance is no different. People adopting to new technology and ability of companies to leverage it is the new benchmark.

The marketplace has turned ‘virtual’ and the technological developments are catching up with this shift in the marketplace. The tendency to avoid intermediaries using comparison sites and to take decisions based on peer reviews is the ‘new normal’. New age marketing is about marketing in the emerging dynamic scenario.

The rapidly evolving fintech industry is changing the traditional ways of doing financial business and their marketing efforts are primarily in the virtual world.

The covid pandemic has greatly accelerated the process of adoption of digital marketing by all the companies belonging to every sector of economy. Life Insurance Industry is no exception to this trend which is expected to continue in some form post-pandemic.

Objectives:

An introduction to the concepts of new age marketing and practices

Ø  Benefits of using social media marketing

Ø  Developing, implementing and evaluating a digital marketing campaign.

Ø  Market intelligence

Ø  Emerging customer expectations

Ø  Digital media and Customer engagement

Ø  Predictive business analytics

Ø  Emerging Fintech and Insuretech  scenario

Ø  Impact of Covid-19 Pandemic

Ø  LIC in the listed environment

Contents:

Ø  Global Trends in Life Insurance Marketing

Ø  LIC in the listed environment and Emerging Trends in financial markets and Insuretech

Ø  E-Marketing Strategies

Ø  Digital & Social Media marketing

Ø  Digital marketing campaign & its evaluation 

Ø  Consumer buying behaviour with changing digital landscape.

Ø  Leveraging Digital landscape for customer engagement

Ø  Market Intelligence/Competitor Intelligence

Ø  Data analytics and predictive marketing

Ø  Data security & integrity

Ø  Block Chain, Big Data analysis, AI/ML  

Participants Profile:

Chief Managers/Divisional Managers other than officers in the Direct Marketing Department to be nominated by HRD Depts. of Zonal Offices and Central Office of LIC of India.

Duration:  3 days

Dates:             30.01.2023-01.02.2023