NATIONAL INSURANCE ACADEMY
PUNE
P598 - BEST PRACTICES IN
MARKETING (LIFE)
(2022-23)
Background:
InsureTech
is the new disruption in the insurance industry-both in marketing and customer
service. Insurance Companies are fast adapting to this change and making it
possible for them to reach out to potential customers at the micro level.
Added to this, the millennials are setting the rules of the game as never
before that is posing a heavy challenge for insurance companies.
The
marketing officials need to constantly innovate themselves at the product level
and at the distribution level to be relevant and to grow.
Objectives:
The
participants will have an overall understanding on the
Ø
Global
Marketing trends in Life products
Ø
The
competitors, their products and their marketing strategies
Ø
Marketing
bounds
Ø
Target
identification
Ø
Best
practices across the globe
Course contents:
Ø
LIC
in the listed environment
Ø
Opportunities
in the future financial markets
Ø
Trends
in Life Insurance Marketing in India and Globally
Ø
Impact
of Fin Tech and Insure Tech in Life Insurance
Ø
Market
segmentation – Changes in approach
Ø
Competitor
/ Competitive intelligence
Ø
Emerging
trends in Customer Engagement
Ø
Using
Digital Tools
Ø
Getting
the best of the distribution channels
Ø
Data
analytics and predictive marketing
Ø
Blue
Ocean Theory
Ø
Leveraging
opportunities in Women Segment
Ø
Marketing
of and discussions on ULIP, Pension,
Micro-insurance and Health insurance
Ø
IRDAI
Guidelines relevant to marketing of
different types of products
Ø
Communication
Skills
Participant’s profile:
Sr Branch Managers and Branch Managers to be nominated by the HRD
Departments of Zonal Offices.
Duration:
4 days
Dates:
06.02.2023-09.02.2023