NATIONAL INSURANCE ACADEMY
PUNE
P767: PROGRAM
ON DATA ANALYTICS
(LIC)
(2022-23)
Background:
Data Analytics in Insurance Business
Management is becoming increasingly important. The use of sophisticated data
analysis tools and techniques have become extremely essential to ensure
data-driven planning and decision making in business development process and
CRM.
Excel is becoming to be one of the most widely used
spreadsheet software tools in the insurance industry. It is now possible to
develop dynamic dashboards by using excel for better customer management and
customer engagement. This program provides hands-on practical based insight in
Analytical CRM.
Objectives:
At the end of the programme the participants shall
be able to:
Ø
Appreciate Importance of Data Analytics
Ø
Understand Data Analytics:
CRM & IT Perspectives
Ø
Understand Data Analytics Types
Ø
Appreciate importance of Data Analytics Best
Practices
Ø
Know Data Analytics Tools
& Techniques for Data-Driven CRM by using Excel and related tools
Ø
Customer Life Time Vale
(CLTV)
Ø
Cluster Analysis for
Customer Segmentation
Ø
Association Mining
Ø
Regression-based Forecasting
Ø
Classification-based
Predictive Analytics
Ø
Simulation based Predictive Analytics
Ø
Customer Lead Management
System (CLMS), Customer Conversion Optimization
Program Contents:
Ø
Data Analytics: CRM
& IT Perspectives
Ø
Excel-based Data Analysis
Tool Pack
Ø
Excel-based Cluster Analysis
for Customer Segmentation
Ø
Excel-based Association
Mining
Ø
Regression-based Forecasting
by using Excel
Ø
Excel-based Simulation for
Customer Predictive Analytics
Ø
Classification-based
Predictive Analytics by using Data Mining Software-Tool
Ø
Customer Conversion
Optimization
Ø
Best Practices of Data Analytics for
CRM
Ø
Big Data Analytics
and AI for CRM,
Excel operational knowledge &
skills are assumed.
Participants Profile:
Administrative Officers in
the IT and CRM Deptts in Central Office
Nomination by CO-HRD in
consultation with CO-IT and CO-CRM Departments
Duration:
3 Days
Dates: 13.03.2023-15.03.2023