NATIONAL INSURANCE ACADEMY,
P016 - MARKETING STRATEGIES (LIFE)
strategies are processes that allow organizations to concentrate its limited
resources to increase sales and achieve a sustainable competitive advantage at
the smallest opportunity.
The essence of developing a
marketing strategy for an organisation is to ensure its resources and
capabilities match the need and requirement of the market in which it operates
and derive maximum value from the current and emerging market opportunities.
The programme is designed with
the purpose of making the participants understand and appreciate the ways &
need to develop and implement marketing strategies to increase profitability of
the Organisation by making optimum use of the available resources.
This programme will equip middle
level managers and marketing officials in the organisation with a thorough
understanding of marketing strategy framework and how to make the best use of
the distribution channels, product range & brand of the organisation to
deliver business results in today’s competitive era.
At the end of the programme the
participants would be able to
themselves abreast of the latest trends and developments in the business
market research information for measuring market potential, and develop suitable
strategies optimising the core strength of the organisation.
importance of value delivery to customers in a competitive environment.
the changing customer buying behaviour & expectations.
Market for better targeting, promotion strategy, strategic importance of
branding and effective marketing communication.
potential in various intermediaries and leverage emerging trends in
strategies into action.
customer centric strategies for achieving marketing excellence with long term
intelligence & research in strategy formulation
economic scenario - avenues and implications for life insurance industry
market and life insurance
importance of branding, targeting, and positioning
and consumer analytics
age Distribution Channels, Health Insurance and Micro-insurance segments
in ULIP & Non par Segment
and HNI Segments
of Products & Business Schemes.
and social media marketing
in the listed environment
I. 14.11.2022 - 18.11.2022
II. 12.12.2022 - 16.12.2022