NATIONAL INSURANCE ACADEMY
PUNE
P331- PROGRAM ON BUSINESS INTELLIGENCE & DATA
ANALYTICS
FOR STRATEGIC DECISION MAKING (LIC)
(2022-23)
Background:
Business intelligence (BI) primarily includes the various strategies and
the required technologies used by organizations to analyze large data for
business information and thereby for business growth. Large volume of data is
being generated on daily basis at increasingly rapid rates in many departments
at various levels. The companies collect business data on underwriting, sales,
services, claims, non-transactional data like through social media, various logs
including web activities by their customers, visitors, netizens, etc.
It is practically impossible to make sense of such data without use of
analytics/data mining tools and techniques. Many free and commercial software
tools exist to sift through data.
This program has been designed to provide step-by-step learning process
to adopt the right software tools and techniques for data mining and data
analysis for the business growth of the organization. The program will assist
the participants to appreciate how data mining and data analysis will enable the
participants to intelligently strategize their growth in new business and
servicing of existing policies. It will also highlight importance of Big Data
Analytics & Artificial Intelligence in Sales, Marketing & CRM.
Contents:
Ø
LIC
in New Business Environment: Opportunities & Challenges
Ø
Overview
of BI & Data Analytics for Strategic Decision Making (includes BI,
Descriptive, Diagnostic, Predictive, Prescriptive Analytics & Data Mining
Lifecycle Best Practices)
Ø
Data
Analysis, Summarization & Visualization
Ø
CRM
Best Practices & Tips
Ø
Customer
Care Best Practices by various companies globally
Ø
Goal
Seek, Scenarios Management & Data Driven Sensitivity Analysis
Ø
Sales,
Marketing & CRM Dashboard Development
Ø
Data
Mining for Sales, Marketing & CRM (includes identifying non-trivial facts,
patterns, and relationships in the data)
Ø
Product-Mix
Optimization using Analytics Tool
Ø
Big
Data Analytics & Artificial Intelligence in Sales, Marketing & CRM
Ø
Applications
in various facets of Life Insurance Business
Ø
Analytical Models—descriptive, diagnostic, predictive and prescriptive
models
Ø
Evaluation, refining and deployment of Analytical Models
Ø
Case Studies—Discussions and live demonstrations
Participants’ Profile:
Sr.
BMs / Manager (Sales) / Manager (CLIA / Manager (B & AC) / Manager (IT)
/ Manager (CRM) / Manager (P & IR) of the age group between 40-45(may
go upto 50
years)
Duration: 4 Days
Dates: