NATIONAL INSURANCE ACADEMY
PUNE
P593
–PROGRAMME
ON DIGITAL MARKETING (LIFE)
(2022-23)
Background:
Digital Marketing is making a big
impact on all businesses and insurance is no different. People adopting to new
technology and ability of companies to leverage it is the new benchmark.
The marketplace has turned
‘virtual’ and the technological developments are catching up with this shift
in the marketplace. The tendency to avoid intermediaries using comparison sites
and to take decisions based on peer reviews is the ‘new normal’. New age
marketing is about marketing in the emerging dynamic scenario.
The rapidly evolving fintech
industry is changing the traditional ways of doing financial business and their
marketing efforts are primarily in the virtual world.
The covid pandemic has greatly
accelerated the process of adoption of digital marketing by all the companies
belonging to every sector of economy. Life Insurance Industry is no exception to
this trend which is expected to continue in some form post-pandemic.
Ø
Benefits
of using social media marketing
Ø
Developing,
implementing and evaluating a digital marketing campaign.
Ø
Market
intelligence
Ø
Emerging
customer expectations
Ø
Digital
media and Customer engagement
Ø
Predictive
business analytics
Ø
Emerging
Fintech and Insuretech scenario
Ø
Impact
of Covid-19 Pandemic
Ø
LIC
in the listed environment
Contents:
Ø
Global
Trends in Life Insurance Marketing
Ø
LIC
in the listed environment and Emerging Trends in financial markets and
Insuretech
Ø
E-Marketing
Strategies
Ø
Digital
& Social Media marketing
Ø
Digital
marketing campaign & its evaluation
Ø
Consumer
buying behaviour with changing digital landscape.
Ø
Leveraging
Digital landscape for customer engagement
Ø
Market
Intelligence/Competitor Intelligence
Ø
Data
analytics and predictive marketing
Ø
Data
security & integrity
Ø
Block
Chain, Big Data analysis, AI/ML
Participants
Profile:
Chief
Managers/Divisional Managers other than officers in the Direct Marketing
Department to be nominated by HRD Depts. of Zonal Offices and Central Office of
LIC of India.
Duration:
3 days
Dates: 02.11.2022-04.11.2022